Sometimes it’s hard to appreciate a helmet painting on its own merits.
The Red Bull brand wanted to focus on image for a weekend, and therefore invited the 18 best helmet designers in the world to the 1st Red Bull Helmet art.
This gathering took place on 1 July 2006 at Indianapolis, on the occasion of the United States Formula 1 Grand Prix.
The event was attended by many prestigious guests and members of the Formula 1 elite.
This gala was a chance to tell people about the artists’ lives, work and painting techniques.
Above all, this weekend enabled us artists to celebrate our art in the way it deserves!
Red Bull, famous for its drink that “gives you wings”, had asked us to attend the event with 3 or 4 helmets we had created, to show the kind of work we do.
We therefore went to Indianapolis with helmets owned by Michael Rossi, Pierre Ragues and Gary Chalandon.
For such an occasion, we couldn’t resist making a helmet especially for the event. This helmet was a way of thanking Red Bull for inviting us to Red Bull Helmet Art (the only event of its kind to date). This helmet painting was done on a chrome base, with the traditional Red Bull can as the main theme across the whole helmet. It took over 50 hours of work to make this helmet.
A replica was also made for James Newton (Head of Marketing, Red Bull United States). It is currently on display in his office in Chicago.